Nowadays, Toyota, as the most valuable car brand, is in the driver’s seat. My guess is that many of you currently own a Toyota, or have had it before.
Toyota Motor Corporation was founded by the Toyoda family. However, ten Japanese kanji strokes are used to write “Toyoda,” while “Toyota” has only eight. Eight is considered a lucky number in Japanese culture, so “Toyota” was chosen as the company’s name [link].
Since its production started in 1966, Toyota Corolla has been Toyota’s main car. Generation after generation, it remains a benchmark for car quality, resale value, and the best return on investment. Corolla is now in its 11th generation:
In 2013, Toyota reached the milestone of 40 million Corollas sold over its eleven generations [Wiki].