How Much Americans Trust the Mass Media – In Numbers

The is not a political blog by far.  It is all about technology, artificial intelligence, data, analytics, robotics, computers, and the past and future of the human species.  But, after I saw this research done by Gallup, I wanted to write something on the subject.

First of all, the bad news is that only 32% of the Americans say that they do have trust in the mass media. That means only one in three do.  Another piece of bad news is that this trust has been declining over the last decade or so:


Second of all, this trust is declining among both older and younger Americans:



Gallup began asking this question in 1972, and on a yearly basis since 1997. Over the history of the entire trend, Americans’ trust and confidence hit its highest point in 1976, at 72%, in the wake of widely lauded examples of investigative journalism regarding Vietnam and the Watergate scandal. After staying in the low to mid-50s through the late 1990s and into the early years of the new century, Americans’ trust in the media has fallen slowly and steadily. It has consistently been below a majority level since 2007. (Gallup)

Third, the conclusions the Gallup article makes in order to explain this decline is something I don’t agree with almost completely:

“With the explosion of the mass media in recent years, especially the prevalence of blogs, vlogs and social media, perhaps Americans decry lower standards for journalism.”

I feel that this is conclusion is totally wrong.  Clearly, it is easier to blame everything on the “irresponsible” bloggers…  However, people don’t necessarily go to blogs for hard news and precise facts.

They read blogs to get personal advice, to learn from somebody’s life experience, to express their emotions, and to be a part of, and contribute to, a group or community of people who all think alike.

It is the “professional” media that is expected to deliver some proven, solid, unbiased facts and only then provide their objective interpretation.  And this is where the majority of problems lay, not in the blogs.

Anyway, I hope your trust in this blog is still high and not declining with time  🙂

This entry was posted in Analytics, data analytics, big data, big data analytics, data on the internet, data analytics meaning, Past, present, and future and tagged . Bookmark the permalink.

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