Check this Cognitive Analytics timeline from Deloitte.
Deloitte published an article on this subject in 2014, titled Cognitive Analytics. The article lists three key elements of Cognitive Analytics:
In practical terms, cognitive analytics is an extension of cognitive computing, which is made up of three main components: machine learning, natural language processing, and advancements in the enabling infrastructure.
Obviously, my opinion hasn’t changed since my last post on this subject: this definition of Cognitive Analytics, used today, is not sufficient for a new distinct field and is more of a marketing term.
Rather, Cognitive Analytics still looks like a field of research, at the intercept of several other well-established fields of research, that is still looking for its identity and a new, distinctive name.