Lots of things in Japan are… unusual. This is why the country is so interesting to many of us. The picture above, however, surprised me a bit. It seems like the ladies promoting Gucci’s goods are… witches flying on one broom.
There might be some meaning to this that I am not getting. But this is fine. Advertising is the engine of the progress. Hopefully, this engine works for Gucci.
BTW, about 10% of Gucci’s revenues come from Japan and about 35% come from Asia-Pacific region. Only about 20% come from North America.
Link.
BLACK BOX PARADOX 